---
title: "Grow or Die: The Leadership Mandate in Tough Times - Doug Conant"
description: "Doug Conant discusses Grow or Die: The Leadership Mandate in Tough Times."
image: https://www.c-next.com/hubfs/607896.jpg
---

[![house-icon](https://www.c-next.com/hubfs/raw_assets/public/2023%20-%20CNEXT%20Theme/images/house%20icon.svg)](https://www.c-next.com) ![chevron-right-icon](https://www.c-next.com/hubfs/raw_assets/public/2023%20-%20CNEXT%20Theme/images/light%20white%20chevron%20arrow%20right.svg) [Generate Members Portal](https://www.c-next.com/generate-members-portal) ![](https://www.c-next.com/hubfs/raw_assets/public/2023%20-%20CNEXT%20Theme/images/light%20white%20chevron%20arrow%20right.svg) [Grow Or Die The Leadership Mandate In Tough Times Doug Conant](https://www.c-next.com/generate-members-portal/grow-or-die-the-leadership-mandate-in-tough-times-doug-conant)

*posted on* October 22, 2025

# Grow or Die: The Leadership Mandate in Tough Times - Doug Conant

![](https://www.c-next.com/hubfs/607896.jpg)

\[Transformation, Leadership\]

 module\_1684077620100152

 generate-members-portal/grow-or-die-the-leadership-mandate-in-tough-times-doug-conant

 module\_1684077620100152

 generate-members-portal/grow-or-die-the-leadership-mandate-in-tough-times-doug-conant

Leaders must recognize the accelerating pace of change and the increasing complexity of today's environment. The VUCA world of the 1980s has evolved into what we now call BANI: brittle, anxious, non-linear, and incomprehensible. In this context, building and sustaining differentiated strategies rooted in your core capabilities is more critical than ever. 

[Click here](https://www.c-next.com/hubfs/Leading%20Through%20Tough%20Times.pdf) to read more.  
[Click here](https://www.c-next.com/hubfs/GEN%20member%20portal%20content/Grow%20or%20Die:%20The%20Leadership%20Mandate%20in%20Tough%20Times.mp4) for the full video.

 

Posted on October 22, 2025 by [CNEXT](https://www.c-next.com/author/CNEXT)

Share: [![Share on LinkedIn](https://www.c-next.com/hubfs/logos/linkedin-dark.png)](https://www.linkedin.com/sharing/share-offsite/?url=https://www.c-next.com/generate-members-portal/grow-or-die-the-leadership-mandate-in-tough-times-doug-conant)

generate-members-portal

## Related Articles

[Consumer-Centric Leadership with Oscar Munoz](https://www.c-next.com/generate-members-portal/consumer-centric-leadership-with-oscar-munoz)

[Leading Constituencies with Pat Esser](https://www.c-next.com/generate-members-portal/leading-constituencies-with-pat-esser)

[Dynamic Foresight with Denise Morrison](https://www.c-next.com/generate-members-portal/dynamic-foresight-with-denise-morrison)

[Leading Talented Teams with AG Lafley](https://www.c-next.com/generate-members-portal/leading-talented-teams-with-ag-lafley)

[Leading through Inclusion, Respect, and Transparency with Indra Nooyi](https://www.c-next.com/generate-members-portal/leading-through-inclusion-respect-and-transparency-with-indra-nooyi)

[![](https://www.c-next.com/hubfs/AdobeStock_301244193-1.jpeg)](https://www.c-next.com/generate-members-portal/crises-as-catalysts-blair-sheppard) [PREVIOUS Crises as Catalysts - Blair Sheppard](https://www.c-next.com/generate-members-portal/crises-as-catalysts-blair-sheppard)

[NEXT Winning the Long Game: How Strategic Leaders Shape the Future - Steve Krupp](https://www.c-next.com/generate-members-portal/winning-the-long-game-how-strategic-leaders-shape-the-future-steve-krupp) [![](https://www.c-next.com/hubfs/820456.jpg)](https://www.c-next.com/generate-members-portal/crises-as-catalysts-blair-sheppard)

![CNEXT - C and Arrow Next logo](https://www.c-next.com/hubfs/2023%20-%20CNEXT/logos/CNEXT%20-%20C%20and%20Arrow%20Next%20logo.svg)

## Get the latest updates

![](https://px.ads.linkedin.com/collect/?pid=4165580&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "CNEXT",
    "url" : "https://www.c-next.com/generate-members-portal/author/cnext"
  },
  "dateModified" : "2025-10-22T17:55:59.371Z",
  "datePublished" : "2025-10-22T17:55:50.000Z",
  "headline" : "Grow or Die: The Leadership Mandate in Tough Times - Doug Conant",
  "image" : [ "https://www.c-next.com/hubfs/607896.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.c-next.com/generate-members-portal/grow-or-die-the-leadership-mandate-in-tough-times-doug-conant",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    },
    "name" : "CNEXT"
  }
}
```